Dinagyang Festival namely as “ DAGOY” he have 9” tall, the headdress that meliorate his dark brown complexion was from the indigenous materials.
This mascot was primitively a caricature used in promotional materials of the festival in 2002. Then the iloilo Dinagyang Foundation Inc., a private non-profit organization that runs the annual festival. Subsequently adopted Dagoy as the official logo.
Dagoy first appearance in public was on December 11, 2004, at the Fort Taguig during the official launching of the festival in Manila. Then he was introduce in Iloilo City on December 18, 2004.
The disceptation occurred when the organizers changed his color from black to dark brown that they really want to reflect the real complexion of Aetas. The soot painted to all the members of Ati-Ati tribes were also changed to dark brown.
Dagoy has symbolized the jollification and friendship of ilonggo’s and other thousands of tourists flocked to witness the festival.
The highlight of the festival is the Kasadyahan and Ati-Ati tribe competition that held every last weekend of the month of January.
The pride of iloilo when it was judged as the BEST TOURISM EVENT for the two consecutive years, in 2006 and 2007 by the association of Tourism Officers of the Philippines. One year to go to reached the aim of ilonggo’s to have the grand slam Title as the Best tourism event in the Philippines.
In 2007, the United Nations Development Program gave a half million pesos grant to the festival in recognition of all the efforts exerted of ilonggos as promoting the localization of Millennium Development Goals. The same thing it was recognized by the Asian Development Bank for the best practice in government and private sector cooperation.
